What is Targeted Traffic?

You Don’t Need Traffic. You Need Targeted Traffic.

If there’s one thing that every Internet marketer seems to want more of, it’s traffic. Traffic is the holy grail of Internet marketing.

If you get more quality visitors to your site, you can increase your sales numbers in direct proportion to the increase.

Even the best website in the world can’t overcome a traffic deficit. If no one is stopping by, no one is making a purchase. Traffic is money.

But not really. You see, people talk about their quest for “traffic” when they really don’t want “traffic” at all. What they really want is “targeted traffic” and understanding the difference is one of the most important aspects of becoming a successful business website owner.

Traffic only matters if there’s a chance that the visitors in question can actually be converted into customers. That’s not always the case, and the traffic that involves non-buyers doesn’t really do you much good.

Targeted traffic: Here is a quick example.

Suppose you had a great website all about widgets. Let’s say you’re selling an information product about widgets.

One of the pages on your site talks about ways you can customize widgets. It draws a comparison between a certain paint style and “the controlled chaos of a Jackson Pollack masterpiece”.

The search engines will find that text. And you might soon find that you’re getting an occasional visitor from people who are Googling “controlled chaos Jackson Pollack” and other related queries.

That traffic is bumping up your numbers, but none of those art fans are likely to hop from your site to go off and purchase a widget-related information project. It’s traffic, but it’s not targeted.

Targeted traffic is a flow of visitors who are likely to have a strong and sincere interest in the products you’re promoting. In this era of cheap hosting and bandwidth, there’s nothing necessarily “wrong” about getting free untargeted traffic, but you can’t confuse it with real potential buyers.

How do you increase the flow of targeted traffic to your website?

One of the best ways is by creating a website that the search engines will adore. If you make friends with Google, you’ll make money!

We won’t go into detail about methods--you should be using a comprehensive business creation blueprint that will march you through the paces--but we can outline a few techniques that really work.

When you build a website that the search engines see as an authority within your niche, they’ll send you visitors with a sincere interest in your topic.

Good SEO involves the selection of the proper keywords as part of the content creation process, solid on page structure, and providing new material regularly among other techniques.

Targeted traffic creates real customers that are happier.

When people type “where to buy a widget” into Google and you have a good spot in the search results, that’s going to deliver some great targeted traffic to your site--the kind that will make the purchases that fill your coffers.

One “where to buy a widget” visitor is worth a few hundred thousand “controlled chaos Jackson Pollack” wanderers. You don’t want traffic. You want targeted traffic!

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